Sound Solutions: North Bank Audio Solutions

Many of my clients know they and their clients and customers would benefit from them creating new information products, but they get stuck somewhere in the conceptual process.

They start thinking about creating a product and end up talking themselves out of it for some reason.

One of these reasons is that they think that they should only create a product that they are a reputible expert on. This logic is flawed because there are few ways better than creating a product to propel yourself to perceived expert status.

Another reason people get stuck when creating audio or video info products is that they don’t know which idea to move forward with.

I’ll give you a hint for this one…

“Listen to the marketplace.”

What kinds of questions do you find yourself getting asked all the time? Is there something you’ve accomplished and others have repeatedly asked your how you did it? Which of your blog posts get the most views or comments? Which of your marketing emails get the best response? What other products are selling well in your target market? Even if there’s already something out there similar, your target market may need to hear it from you in your voice in order for them to reap the full benefits of the information.

These ideas are the ones you should be focusing on - not just whatever you feel like creating a product about.

If you create an information product that responds to a need in the marketplace, you’ll avoid the trial and error and guesswork that so many information marketers, coaches and consultants go through in this area. You and your customers will both benefit because you’ll sell more products and gain more new clients and your customers will get what they want as well.

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