Meet your clients where they are

Written by Caleb Scoville on August 20, 2008 – 2:02 pm -

Working virtually is great for many of us. Many of us work from home, don’t have to drive to an office and can take off whenever we want.

Here’s the problem: we often forget why we’re doing all of this work.

It’s not just for us - it’s for our clients (or customers, prospects, subscribers…)

So, instead of forcing a new technology or content are excited about, find out what they want and how they want to receive it and go from there.

When it comes to information marketing, here are three ways you can meet your clients where they are:

Choose the right subjects. Instead of choosing topics for your blog posts, articles, podcasts, information products and so on that you want to cover, ask them what they want to hear from you or do market research to get this information.
Use the right language. Instead of talking about what you can do for them, talk about the results they can get from working with you or buying your products. Use their lingo or industry jargon and use examples they would be familiar with.
Use the right medium. Just because you’re excited about your new podcast, doesn’t mean your target market is. Find out how your ideal clients consume information on a day-to-day basis rather than forcing something new on them. Depending on how tech-savvy your clients are, you might have to train them on new technologies before implementing them.