Marketing, new media and what it means for your business

Ready to (finally) create your first audio information product?

Written by Caleb Scoville on June 30, 2009 – 10:23 am -

Ok, I get it!

Other things get in the way - life, work, family. The life of an entrepreneur can get busy and sometimes “non-urgent” items can find themselves at the end of a 10-mile long “to-do list”.

But here’s the thing - if you’re a coach, consultant, therapist, online marketer, service provider (or just about any kind of business owner for that matter) you are losing money big time if you don’t have an information product.

I’m not necessarily saying that selling information products will make you thousands directly right away. The really important thing about info products that people often miss is that they can act as a “low hanging fruit” for interested customers or clients that may not be quite ready to take you up on your higher-end offers, services or programs.

Having a free or low cost info product is your first step to building your list. Nobody wants to get your ezine or get email updates from you. That doesn’t mean that they don’t care about what you have to offer - it just means that they have too much email as it is AND that they want to be served on their terms - NOT YOURS.

Offering someone a free or low-cost information product can act as a teaser of your other products or services. It’s a simple way of providing instant value to your prospective buyers, attracting those who are ideal fits for you and repelling those who you shouldn’t work with.

You can then follow up with those interested prospects via email, direct mail or other means until they purchase from you or opt-out. It’s that simple.

If you’d like to get started with your first (or next) information product, but have been putting it off for way too long or aren’t sure where to start (or get stuck somewhere in the process), I have a great resource for you.

It’s The 6 Simple Steps to Create Your First (or Next) Audio Information Product. I created a quick (and free) video tutorial series on how to easily create your very own audio info product from concept to compact disc so that you can easily attract more paying customers and clients, establish yourself as an expert in your field and build more buzz around your business.

Enjoy!

P.S. Here’s that link again: http://www.northbankaudio.com/audioinfoproduct/. Make sure to go grab the videos now because I know you’ll just put it off otherwise

Tweet This Post Delicious This Post Digg This Post Ping This Post

Tags: Audio, CD, create, how to, info product, information product, Marketing, Mp3, online, opt-in bait, passive income
Posted in Info Products | No Comments »

Free “Must-Attend” Virtual Event: Men Who Make A Difference Telesummit

Written by Caleb Scoville on June 17, 2009 – 4:13 pm -

Have you met Suzanne Evans yet? Suzanne is a close friend of mine, client and in many ways a personal hero.

She’s built an incredible coaching business in an extremely short period of time that helps so many small business owners (specially “helpingpreneurs” as she calls them).

Suzanne is one of the few people I’ve met who has really mastered the balance between helping more people
authentically and being generously rewarded for it. She now helps entrepreneurs model her success.

I’m always interested to see what Suzanne has going on, but when I heard she was going to be hosting a “Men Who Make A Difference Telesummit” I got really excited - not just because she was showcasing featuring all men… just take a look at the speaker list!

* Jesse Koren (author of “SELL is NOT a 4-Letter Word: How
to Serve More Clients and Create a 6-Figure Practice.)

* Adam Urbanski (Multi-million dollar marketing expert -
and my personal marketing mentor and coach)

* Dr. Kirk Prine & Donny Lobree (wellness consciousness
coaches)

* Bob “The Teacher” Jenkins (one of the most genuine and
mission-driven info-preneurs I’ve ever met.)

* Derek Fredrickson (CEO of ClientAttraction.com)

Mark your calendars now because this amazing event starts June 22 (that’s next Monday)

The best part is that the whole thing is free of charge!

Here’s the link:

http://northbankaudio.com/menwhomakeadifference

I’m really excited about this event so I hope you’ll check it out.

“See you” on the summit!

~Caleb