Sound Solutions: North Bank Audio Solutions

So, you probably know by now that you should be submitting articles to article directories by now, so I won’t bore with you why. I’ll just let you check out Article Marketer to find out more on that topic - they’re the experts. What a lot of people aren’t doing though is effectively linking their work together. What do I mean by this? You should have your body of work (your blog, podcast, articles, videos, and social media etc.) all refer to eachother. Here are a few examples:

1. When you create a blog post, include a link to a relevent vidoe that you posted on YouTube.
2. When you post something to Twitter, link to a related podcast, blog post or article you submitted to ezinearticles.com.
3. Post the videos you put on YouTube to your Facebook account.
4. When you upload videos to YouTube, include a link to your free report or teleseminar recording opt-in page for lead generation.
5. Link your blog to your social networking sites. Like Twitter, MySpace, Linkedin and Facebook.

The reasons for doing these things are two fold:

1. You want human beings to click on these links. This is pretty obvious, but remember, the more ways you can display your information, the better. Some of your prospects and clients might love to read blogs, but others might do better with video or audio.
2. You want search engines to know where your stuff is online. The logic goes like this - if you link to your YouTube video on your blog, then you are letting Google and Yahoo know that the video exists, thus pushing that video up in order of importance. The same goes with your articles, blog posts, social media, podcasts, etc.

One more tip - for those of you who are blogging (and I hope that’s all of you) may I make the suggestion, that you go a step further with these suggestions? If you take a look at my blog, you’ll notice that my Twitter updates are syndicated on the lower right hand side. This is done for a similar reason as I explained above. People might click on my updates and go to my Twitter profile and because search engines like fresh, new content, my blog site is constantly changing each time I post to twitter. You’ll also notice that I’ve integrated my podcast in a similar way. This is a slightly more advanced way of linking your blogs and social media, but all the more effective. You can actually do this on your static websites as well with a tool called Feedburner. If you’re not using Feedburner, shame on you. No, but seriously, check it out. It’s free. I’ll probably include some video tutorial of how to do these things in the near future, so make sure to subscribe to my feed so you get them as soon as I post them.

Over the last couple months I’ve been quietly developing and piloting a new online marketing program that’s unlike anything I’ve seen out there, but also desperately needed.

One of my first clients to take advantage of the beta test of this new system is Tracy Monteforte of WTPowers.com.

She gave me one members only teleseminar she did about a year back and my team and I repurposed it into articles, videos and podcast episodes all linking back to her site.

Instead of her content just sitting there, it’s working for her now and the valuable information she created a year ago is getting out to her target market through multiple online media channels.

Check it out:

1. Article marketing - We transcribed her teleseminar and harvested several articles which were then submitted to hundreds of online directories and publications. This is absolutely one of the most effective ways to gain traffic and improve your search engine rankings.
2. Podcasting - We set her up with a blog powering a podcast so that people can subscribe to her content. Blogs are traffic magnets to begin with, but we harnessed the power of her audio by submitting her to dozens of podcast directories which will now spider her feed, providing links back to her site. She’s also in the iTunes library now which is a huge credibility builder. People can subscribe to her podcast via RSS.
3. Videos - We combined the text and audio components and submitted them as “viral videos” to the top video sites including YouTube, Yahoo Video, Google and Meta Cafe. Check one of her videos here:

This is great because she, like so many entrepreneurs I know, always wanted to take advantage of these highly effective, low cost online marketing strategies, but she just couldn’t find the time and didn’t have the resources to do it herself.

Want your content to work for you too? Contact us to find out how.