Ready to (finally) create your first audio information product?

Written by Caleb Scoville on June 30, 2009 – 10:23 am -

Ok, I get it!

Other things get in the way - life, work, family. The life of an entrepreneur can get busy and sometimes “non-urgent” items can find themselves at the end of a 10-mile long “to-do list”.

But here’s the thing - if you’re a coach, consultant, therapist, online marketer, service provider (or just about any kind of business owner for that matter) you are losing money big time if you don’t have an information product.

I’m not necessarily saying that selling information products will make you thousands directly right away. The really important thing about info products that people often miss is that they can act as a “low hanging fruit” for interested customers or clients that may not be quite ready to take you up on your higher-end offers, services or programs.

Having a free or low cost info product is your first step to building your list. Nobody wants to get your ezine or get email updates from you. That doesn’t mean that they don’t care about what you have to offer - it just means that they have too much email as it is AND that they want to be served on their terms - NOT YOURS.

Offering someone a free or low-cost information product can act as a teaser of your other products or services. It’s a simple way of providing instant value to your prospective buyers, attracting those who are ideal fits for you and repelling those who you shouldn’t work with.

You can then follow up with those interested prospects via email, direct mail or other means until they purchase from you or opt-out. It’s that simple.

If you’d like to get started with your first (or next) information product, but have been putting it off for way too long or aren’t sure where to start (or get stuck somewhere in the process), I have a great resource for you.

It’s The 6 Simple Steps to Create Your First (or Next) Audio Information Product. I created a quick (and free) video tutorial series on how to easily create your very own audio info product from concept to compact disc so that you can easily attract more paying customers and clients, establish yourself as an expert in your field and build more buzz around your business.


P.S. Here’s that link again: Make sure to go grab the videos now because I know you’ll just put it off otherwise ;)

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Audio Information Products and Teleseminars: Should I use WAV or MP3? What’s the difference?

Written by on May 18, 2009 – 9:00 am -

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