Posts Tagged ‘online marketing plan’
Check out Tracy - Case study for the new Leveraged Marketing System
Written by Caleb Scoville on September 8, 2008 – 5:24 pm -
Over the last couple months I’ve been quietly developing and piloting a new online marketing program that’s unlike anything I’ve seen out there, but also desperately needed.
One of my first clients to take advantage of the beta test of this new system is Tracy Monteforte of WTPowers.com.
She gave me one members only teleseminar she did about a year back and my team and I repurposed it into articles, videos and podcast episodes all linking back to her site.
Instead of her content just sitting there, it’s working for her now and the valuable information she created a year ago is getting out to her target market through multiple online media channels.
Check it out:
- Article marketing - We transcribed her teleseminar and harvested several articles which were then submitted to hundreds of online directories and publications. This is absolutely one of the most effective ways to gain traffic and improve your search engine rankings.
- Podcasting - We set her up with a blog powering a podcast so that people can subscribe to her content. Blogs are traffic magnets to begin with, but we harnessed the power of her audio by submitting her to dozens of podcast directories which will now spider her feed, providing links back to her site. She’s also in the iTunes library now which is a huge credibility builder. People can subscribe to her podcast via RSS.
- Videos - We combined the text and audio components and submitted them as “viral videos” to the top video sites including YouTube, Yahoo Video, Google and Meta Cafe. Check one of her videos here:
This is great because she, like so many entrepreneurs I know, always wanted to take advantage of these highly effective, low cost online marketing strategies, but she just couldn’t find the time and didn’t have the resources to do it herself.
Want your content to work for you too? Contact us to find out how.
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Tags: article marketing, Audio, content, leveraged marketing, marketing tactics, new media, online marketing, online marketing plan, podcast, podcasting, repurpose, repurposing, teleseminars, Tracy Monteforte, video, wtpowers, YouTube
Posted in Case Studies, repurposing | 1 Comment »
Want 33 pages of marketing tips to help you promote your business online without creating any new content?
Written by Caleb Scoville on April 24, 2008 – 3:16 pm -Tags: expert marketing tips, leveraged marketing, market my business, Marketing, marketing strategies, marketing tactics, online marketing, online marketing plan, podcasting, small business marketing, teleseminars, viral video
Posted in Marketing, Product Creation, Transcription, podcasting, video | No Comments »
