Marketing Lessons from the Farmers Market - The Power of the Free Sample

Written by Caleb Scoville on July 14, 2009 – 9:01 am -

I was at the farmers market in downtown Portland the other day and I noticed something that is extremely relevant to coaches, consultants and service professionals.

—> The power of the free sample

Ok - so even if you’re not a big farmers market fan or if your town doesn’t have one, I’m sure you’ve seen kids clamor over the pot sticker samples at Costco!

A coach or consultant without an information product is like a booth at a farmers market or street fair with no samples.

Farmers aren’t often regarded as brilliant marketers - that’s not their job - but when I looked around at how many booths had free samples, I realized that such a great percentage of them understand a concept that so few coaches fully grasp (let alone implement).

If you’re a farmer competing for buyers at a market, it doesn’t matter how tasty your produce is, if you don’t have an attraction tool (free samples) in place.

For this same reason, coaches and consultants MUST offer a “low hanging fruit” for their ideal clients or customers to “taste” if for no other reason - because your competition is out there handing out “free samples”.

Your customers need to be able to get a feel for what your services are, what your products offer and if you are a match for what they are looking for.

The easiest way to do this is to create an information product that is free (with an opt-in required of course) or low cost (depending on your target market and overall marketing strategy.)

Next time you’re at a street fair, farmers market (or even Costco) keep an eye out for the free samples and for which booths have the longest lines.

If farmers can pull off this marketing strategy, so can you.

If you haven’t already checked out my free video series on how to create your first info product, get it here: http://www.northbankaudio.com/audioinfoproduct

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YouTube Call-To-Action Changes [Links to outside websites allowed in videos now!]

Written by Caleb Scoville on July 7, 2009 – 10:02 am -

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Information Marketing Tips: How do I find the time to promote my info products?

Written by on May 11, 2009 – 10:03 am -

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Sometimes Slower is Better: 3 Hidden benefits of Online Video [A $15,000 Case Study]

Written by on May 6, 2009 – 9:00 am -

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Mompreneurs, Want Help Growing or Starting Your Online Business? I Can Help…

Written by on April 28, 2009 – 6:21 pm -

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