Sound Solutions: North Bank Audio Solutions

Podcasting is big these days and I get a lot of questions on this topic. One of them is how to get your podcast to show up in the iTunes directory. The iTunes directory is the most obvious place to submit your feed. It’s the biggest podcast directory and being in it is a definite legitimizer and a good way to get some visibility.

All-in-all, it won’t likely get you a ton of new subscribers, but from a position perspective, there’s no reason not to be on this network.

I’ve created a little tutorial on how to submit your podcast feed to the iTunes directory in about two minutes. It’s straight out of my product Repurposing Essentials.

If you like the video, but aren’t quite ready to purchase Repurposing Essentials, I’m guessing you like free stuff. If I’m right, make sure to check out my audio program and transcript, Leveraged Marketing Basics and learn how to turn one hour into a successful marketing plan.

Over the last couple months I’ve been quietly developing and piloting a new online marketing program that’s unlike anything I’ve seen out there, but also desperately needed.

One of my first clients to take advantage of the beta test of this new system is Tracy Monteforte of WTPowers.com.

She gave me one members only teleseminar she did about a year back and my team and I repurposed it into articles, videos and podcast episodes all linking back to her site.

Instead of her content just sitting there, it’s working for her now and the valuable information she created a year ago is getting out to her target market through multiple online media channels.

Check it out:

1. Article marketing - We transcribed her teleseminar and harvested several articles which were then submitted to hundreds of online directories and publications. This is absolutely one of the most effective ways to gain traffic and improve your search engine rankings.
2. Podcasting - We set her up with a blog powering a podcast so that people can subscribe to her content. Blogs are traffic magnets to begin with, but we harnessed the power of her audio by submitting her to dozens of podcast directories which will now spider her feed, providing links back to her site. She’s also in the iTunes library now which is a huge credibility builder. People can subscribe to her podcast via RSS.
3. Videos - We combined the text and audio components and submitted them as “viral videos” to the top video sites including YouTube, Yahoo Video, Google and Meta Cafe. Check one of her videos here:

This is great because she, like so many entrepreneurs I know, always wanted to take advantage of these highly effective, low cost online marketing strategies, but she just couldn’t find the time and didn’t have the resources to do it herself.

Want your content to work for you too? Contact us to find out how.

I couldn’t have said it better myself. I’ve been using TubeMogul.com for my clients for a while now. It’s a service with amazing value. In this video Paul outlines one of my favorite marketing topics: how you can repurpose your content by leveraging the power of the viral video engines.

Check it out!