Sound Solutions: North Bank Audio Solutions

I recently gave an endorsement to my good friend and client Adam Urbanski of The Marketing Mentors for his upcoming Attract Clients Like Crazy event.

Well, if you’re on any of Adam’s lists, you should have already gotten his message about my testimonial, but I wanted to share you the link with you myself so that you could see what he did.

Have a look for yourself:
http://www.northbankaudio.com/mmtestimonial

What struck me about this was, not only did this testimonial become a vehicle for a powerful promotion that Adam could send out to his list, but it also became a promotion for me as well! I’ve already seen a few new opt-ins directly from this promotion he sent out.

The real reason I’m sharing this with you is two fold:

#1) I want you to learn from what Adam did.

Make sure you’re asking your clients, associates and even contractors or employees for testimonials.

When you’re asking for testimonials, coach your clients on what you’re looking for.

I’m going to follow this up soon with the anatomy of an effective testimonial, but listen to the one I recorded for Adam at the link above for the basic format.

#2) I want you to learn from what I did.

Are you offering testimonials to your associates who are highly visible in your target market? If the answer is  ‘no’, you’re leaving money on the table.

I knew that giving a testimonial to someone with as much  visibility in my target market as Adam has would pay off  for me just as much as it would for him.

Notice that I plugged my website in the beginning and end  of the audio I recorded. Whenever introducing yourself,  don’t use your company name - use your website.

Here’s that link again:
http://www.northbankaudio.com/mmtestimonial

One more thing… whenever dealing with testimonials, whether you are giving one or asking for one, audio and video is much better than just text.

You can truly identify with your audience and authentically present a message in these forms. Plus, different people like to learn in different ways and you need to make all of your information as easy to consume as possible.

Do you have any testimonial tips to share? Any big wins or horror stories? Do you absolutely disagree with what I just said?

Join the conversation. Add a comment below.

Many of my clients know they and their clients and customers would benefit from them creating new information products, but they get stuck somewhere in the conceptual process.

They start thinking about creating a product and end up talking themselves out of it for some reason.

One of these reasons is that they think that they should only create a product that they are a reputible expert on. This logic is flawed because there are few ways better than creating a product to propel yourself to perceived expert status.

Another reason people get stuck when creating audio or video info products is that they don’t know which idea to move forward with.

I’ll give you a hint for this one…

“Listen to the marketplace.”

What kinds of questions do you find yourself getting asked all the time? Is there something you’ve accomplished and others have repeatedly asked your how you did it? Which of your blog posts get the most views or comments? Which of your marketing emails get the best response? What other products are selling well in your target market? Even if there’s already something out there similar, your target market may need to hear it from you in your voice in order for them to reap the full benefits of the information.

These ideas are the ones you should be focusing on - not just whatever you feel like creating a product about.

If you create an information product that responds to a need in the marketplace, you’ll avoid the trial and error and guesswork that so many information marketers, coaches and consultants go through in this area. You and your customers will both benefit because you’ll sell more products and gain more new clients and your customers will get what they want as well.