Capture the Valuable Content in Your Head and Promote Yourself with this Simple Marketing Tip

Written by Caleb Scoville on April 30, 2008 – 1:40 pm -

If you want to grow your business and position yourself as an expert in your industry, it’s as simple as this: host teleseminars.

You’ve probably heard this before, but this is something that you truly should do, even if you don’t have a list. It doesn’t matter if there are people on the line. You can pretend there are people on the line. You can mute the call and just present.

It’s so difficult to get this content out of you on your own on your computer or writing it out, unless you’re a writer by nature. Some of us are, but not all of us. It’s very difficult to get information out without committing to a date to deliver content.

You’ll want to record the teleseminar. I recently listened to a podcast by Alex Mandossian. He’s an internet marketing guru you probably know about. He said that if you do not repurpose your live content, you are losing 80% of your business. Many people host teleseminars because that’s what they’ve been told to do, but they’re not recording them. If they do, they only give them out to the people on the call. You want to use this information that you’re creating for all kinds of different strategies.

It doesn’t matter if you’re charging for this information the first time. You can give out bits and pieces of it to create a very valuable marketing campaign. The teleseminar isn’t the end. It’s the beginning. You’re not creating this teleseminar as an end product. You’re creating a content-creation vehicle.

You need to make sure that the information for the teleseminars is modular. “Modular” means that each topic is very specifically laid out in a template. You’ll want to lay it out before. You don’t want to read the information. That will sound jagged.

You want to be able to repurpose it into chunks. Each step will be turned into an episode in this repurposing campaign.

You want to select your hot topic of expertise. It needs to be something that excites you and your prospects, colleagues and clients. I suggest a written brain dump to create content. If it works for you, you can record it in a handheld recorder or your computer. You can write on a piece of paper. You dump out all kinds of ideas.

You’ll want to select the five biggest and best ideas to be subtopics of the main topic you’ve selected for your teleseminar. It can be five to seven topics. This definitely works for the 60 to 90-minute teleseminar that most people do. I suggest starting with that as a model. Look for five to seven ideas.

Each of these five to seven big ideas can be broken down into four to six bullet points. Each bullet point is a smaller subtopic. It can take up to two minutes of time. You don’t need to monitor yourself on time. It is something to keep in mind if you want to try to keep within 60 to 90 minutes.

You want to write down these concepts and any notes you want to be sure to mention. This isn’t necessary for the repurposing but you may want to try to work in a relevant sales message around 15 to 45 minutes into call.

If you don’t have anything to sell, or you just want to create some content, you don’t need to do it. The reason I say 15 to 45 minutes is that is when the most people are usually on the call. Often people will wait to the very end of the call to present an offer. That’s when people start to drop off. They think, “I got everything out of this. Now he’ll just want to sell me on something. I’ll drop off now.”

Another great thing is case studies or testimonials. That’s a no-brainer. It’s something that many people do to make what they’re saying more tangible by example.

As I said, be sure to make it re-purposeable, one point at a time. A Q&A session at the very end can also be used to generate content if you have an audience to engage. Often someone will ask you a question that you would have never have asked yourself. If they ask you a very good question and your answer comes out naturally, that can be better than if you wrote down points yourself.

Consider doing one of these things to stay on point. Use note cards, a written outline or a PowerPoint presentation. Unless you’re doing a webinar where people can see the screen, they won’t be able to see these points. It’s something you consider if you’re a person who wants a guideline.

About the Author:

Caleb Scoville helps consultants, trainers, coaches and service professionals, multiply their impact with information products and audio and video online marketing strategies.

Find out the 5 simple steps to turn one hour into a successful marketing plan at http://www.northbankaudio.com/teleclass

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