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Episode #13 - Dear Techies and Technophobes: You’re Both Missing the Point
In this day and age, it seems that the world is divided into two huge cultures: techies and technophobes. Techies are obsessed with gear, software and always on the leading edge of technology at any cost. They tend to throw money at their problems, constantly investing in the latest gadget, thinking that it will solve all of their problems. Their biggest problem is that they often focus on the medium of delivery and perfecting their products’ aesthetics rather than primarily focusing on content and value. They often alienate people who are less tech-savvy.
Technophobes convince themselves that they are too stupid, inexperienced or too old to learn new technologies. They too fall into the trap that gear and software are vital for success, but instead of being excited by new technological developments, they are scared off by them and end up not creating anything because they fear making a fool of themselves, breaking something or otherwise doing something wrong.
Aside from these archetypal differences, techies and technophobes also run their businesses very differently. (Read on …)
Episode #13 - Dear Techies and Technophobes: You’re Both Missing the Point [5:40m]: Play Now | Play in Popup | DownloadEpisode #12 - The Number One Killer of Information Marketing Success and How to Avoid It (and It’s Not What You Think Is)
So many coaches and consultants get into their fields because they want to help people. They love what they do and they want to do a great job.
This is a good thing. It’s important to be passionate about your work and care about the quality of what you put out in the world.
But this can also lead major problems.
Along with this passion for excellence comes a natural affinity to get caught up in perfectionism.
I’ve seen so many clients, friends and colleagues get 95% done with products or marketing materials in a matter of days or weeks and then stall for months to get that last 5% worked out.
They proofread everything, re record audio or video because they don’t like the way they sound or look or don’t think the quality is high enough.
They ask for second, third and fourth opinions only to receive conflicting answers which tear them apart inside and make them doubt the whole thing.
In the end these poor friends of mine end up spending countless hours and tons of their energy and money on things that truly don’t help them make more money or attract more clients (which is usually the goal of new products or marketing campaigns.) (Read on …)
Episode #12 - The Number One Killer of Information Marketing Success and How to Avoid It (and It’s Not What You Think Is) [5:44m]: Play Now | Play in Popup | DownloadEpisode #11 - What Kind of Equipment Should I Buy to Record My Teleseminars?
“What Kind of Equipment Should I Buy to Record My Teleseminars?”
This is a question I get all the time. Everyone wants to save money by doing everything themselves.
I’m a bit of D.I.Y kind of guy myself. I’ve taught myself most of what I know about audio and video production through practical experience and research, but I’m also a big fan of taking the path of least resistance when it comes to stuff like recording teleseminars.
Now, I could give you a full run down on what equipment to buy and give you several hours of tutorials on how to use it – but I’m not going to.
This isn’t because I’m lazy, it’s because I’m resourceful – and I hope you’re being resourceful too.
So, the answer to the question, “What Kind of Equipment Should I Buy to Record My Teleseminars?” is… (Read on …)
Episode #11 - What Kind of Equipment Should I Buy to Record My Teleseminars? [6:09m]: Play Now | Play in Popup | DownloadEpisode #10 - Leveraged Marketing Basics Part Five: Hop on the Viral Video Train to Jumpstart Your Online Marketing Success
This is the fifth and final part of Leveraged Marketing Basics. In this episode, I show you how to jump start your online marketing success by taking advantage of the traffic already coming to the major viral video engines like YouTube, Google Video, Yahoo Video and more. I reveal insider tips to help you repurpose the content you already created and promoted in steps #1, #2, #3, and #4 into effective video clips that will help you diversify your marketing efforts, gain traffic and gain credibility. You’ll learn how to submit your video one time and have it automatically syndicated to the major online video sites for free. For a full, step-by-step training program on how to market your business online by repurposing content you already have, check out Repurposing Essentials.
Episode #10 - Leveraged Marketing Basics Part Five: Hop on the Viral Video Train to Jumpstart Your Online Marketing Success [17:18m]: Play Now | Play in Popup | Download